The Government Communications Office (GCO) announced on 11 June 2024 that it has signed a Memorandum of Understanding (MoU) with Amazon Ads to collaborate on projects that support Qatar’s digital transformation journey.

Highlights from the MoU signing ceremony between the Government Communications Office and Amazon Ads. The partnership aims to bolster the State of #Qatar’s digital economy through a variety of joint initiatives, including training programs designed to upskill local talent.

— مكتب الاتصال الحكومي (@GCOQatar) June 11, 2024

The MoU will see Amazon Ads increase its activities in Qatar by establishing educational and training programs for the current and next generation of business leaders. The first program, the Digital Academy, will cover topics such as digital media, advertising and technology. Amazon will also offer support and training to Qatari businesses seeking to sell on their online platform, helping them grow and reach a global customer base. Additionally, the GCO will collaborate with Amazon Ads to help promote Qatar as a global destination by reaching relevant audiences internationally.

Commenting on the occasion, Sheikh Jassim bin Mansour bin Jabor Al Thani, GCO Director, said: “Qatar has presented itself as a country with high ambitions and a place where prominent global conglomerates establish ­their business operations. The State is investing in digital infrastructure, policies and resources to cultivate a lucrative ecosystem that attracts leading technology companies worldwide. With this goal in mind, we partnered with Amazon, a leading organisation in this space.”

The MoU comes in line with Qatar’s Third National Development Strategy 2024-2030, which aims to develop the country’s digital infrastructure through a qualified workforce, provide high standards of living for its population and adopt international best practices to transform Qatar into a leading tech hub.

With a robust digital infrastructure and easy access to a diverse talent pool, Qatar provides an ideal environment for investors, valuing global partnerships that enhance communication, ensure project sustainability and create a thriving business climate for companies.

Source & cover image credit: GCO

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Fareeha Imtiaz

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