‘Difference is Special’ awareness campaign exhibits at Doha Festival City

Daisy's picture

Doha Festival City, the largest entertainment, fashion and dining destination in Qatar, has hosted an awareness campaign called “Difference is Special” in the mall, alongside DREAMA, the Qatar Orphans Foundation. With a set-up in place at the Axis Node in the mall, visitors were engaged with activities to help spread social awareness amongst the nation. Doha Festival City placed ‘talking’ interactive screens between the Entertainment and Diamond nodes within the mall, engaging customers as they walk by. The activation is to spread the campaign by celebrating and accepting humanitarian differences helping to eliminate social discrimination.

Throughout the weekend, hundreds placed their names and fingerprints as a testimonial at the Fingerprint Freedom Wall. Visitors also took part in the game ‘Spot the Difference’ between two given images, as well as captured moments at the photo booth, where they could remember their commitment to society.